Emerging Issues and Development in Economics and Trade Vol. 2

Authors

Dr. Chun-Chien Kuo, (Editor)

Associate Professor, Department of International Business, National Taipei University of Business, Taiwan.

Short Biosketch

I. Merlin Kamala

Department of Agricultural Entomology, Tamil Nadu Agricultural University, Coimbatore -641003 Tamil Nadu, India.

I. Isaac Devanand

Department of Agricultural Extension, Annamalai University, Chidambaram-608001, Tamil Nadu, India.

Charles Adusei

Department of Accounting, Banking and Finance, Garden City University College, Kumasi, Ghana.

Kuete Collins

Department of Marketing, University of Ngaoundéré, Cameroon.

M. Shafiqur Rahman

Department of Operations Management and Business Statistics, College of Economics and Political Science, Sultan Qaboos University Muscat, Sultanate of Oman.

D. Anthony Miles

School of Business and Leadership, Our Lady of the Lake University, USA.

Margherita Mori

Department of Industrial and Information Engineering, and of Economics, University of L'Aquila, Via Giuseppe Mezzanotte, 67100 L'Aquila, Italy.

Jesús Salvador Vivanco Florido

University of Aguascalientes Mexico, Mexico.

David Cabral Olmos

University of Aguascalientes Mexico, Mexico.

Jolanta Maria Ciak

Department of Management and Finance, Institute of Finance, WSB University, Torun, Poland.

Borislav Kolarić

Faculty of management, Sremski Karlovci, Serbia.

Leposava Grubić Nešić

Faculty of Technical Sciences, Novi Sad, Serbia.

Slobodan Radojčić

Municipality of Irig, Irig, Serbia.

Ting-Kun Liu

Department of Finance, Chaoyang University of Technology, 168, Jifeng E. Rd., Wufeng District, Taichung, 41349, Taiwan, R.O.C.

Zohra Ghali-Zinoubi

Department of Business Administration, College of Administrative and Financial Sciences, Saudi Electronic University, KSA and Department of Marketing, Higher Institute of Management, University of Tunis, Tunisia.

C. Sandhya Rani

Adjunct Faculty, Work Integrated Learning Program Division, Birla Institute of Technology & Science, Pilani, Hyderabad Campus, Jawahar Nagar, Kapra Mandal Medchal District – 500078, Telegana State, India.

Zouhaier Hadhek

Higher Institut of Management (ISG) of Gabès, Tunisia.

Synopsis

This book covers all areas of economics and trade. The contributions by the authors include gender behavior, independent sample t-test, petty trading, accessing credit, financial institutions, SME’s, innovation, strategies, develop, consumer financial protection, reverse mortgages, wealth management, democracy index, autocracy, literacy rate, income, public services, efficient human resource management (HRM), internal audit, public sector, internal control, audit plan, plan and timetable of internal auditors’ work, emotional intelligence, healthcare industry, information technology, hedonic price index, mobile marketing, advertising SMSs, intrusiveness, consumer’s reactions, conditions of acceptance, privacy, behavioral control, emotional attraction, repetitive purchase, loyalty, mobile phone brands, political instability, investment, economic growth etc. This book contains various materials suitable for students, researchers and academicians in the field of economics and trade.

Chapters

Chapter 1
Analysis of Technology Gaps on Integrated Management of Major Pests of Jasmine (Jasminum sambac L.) of Tamil Nadu

I. Merlin Kamala, I. Isaac Devanand
Chapter 2
Access to Credit: Experiences of Petty Traders in Ghana

Charles Adusei
Chapter 3
Emergence of Mobile Marketing in Sub-Saharan Africa: Analysis of Consumers’ Behaviour towards Mobile SMSs

Kuete Collins
Chapter 4
Comparison between Democratic and Autocratic Countries

M. Shafiqur Rahman
Chapter 5
Reality Television and the Influence of Gender on Decision Behavior in Business Situations: A Study on Gender Influence on Decision Behavior in The Apprentice with Donald Trump

D. Anthony Miles
Chapter 6
Reverse Mortgages: Challenging the Trade-off between Financial and Real Assets

Margherita Mori
Chapter 7
The Innovation as Point of Growth of SME’S (Cross Cultural CHINA and MEXICO)

Jesús Salvador Vivanco Florido, David Cabral Olmos
Chapter 8
Internal Audit in Public Finance Sector Units in Poland - Research Results

Jolanta Maria Ciak
Chapter 9
The Relationship of the Organizational Structure and Application of Efficient Human Resource Management in a Serbian Public Services

Borislav Kolarić, Leposava Grubić Nešić, Slobodan Radojčić
Chapter 10
The Impact of Information Technology on Total Factor Productivity

Ting-Kun Liu
Chapter 11
Emotions Felt toward a Brand and Customer Loyalty: Study of Mobile Phone Brands

Zohra Ghali-Zinoubi
Chapter 12
The Influence of the Emotional Intelligence on Self Monitoring

C. Sandhya Rani
Chapter 13
Political Instability, Investment and Economic Growth

Zouhaier Hadhek