Emerging Issues and Development in Economics and Trade Vol. 2


Dr. Chun-Chien Kuo, (Editor)
Associate Professor, Department of International Business, National Taipei University of Business, Taiwan.

Short Biosketch  

I. Merlin Kamala
Department of Agricultural Entomology, Tamil Nadu Agricultural University, Coimbatore -641003 Tamil Nadu, India.
I. Isaac Devanand
Department of Agricultural Extension, Annamalai University, Chidambaram-608001, Tamil Nadu, India.
Charles Adusei
Department of Accounting, Banking and Finance, Garden City University College, Kumasi, Ghana.
Kuete Collins
Department of Marketing, University of Ngaoundéré, Cameroon.
M. Shafiqur Rahman
Department of Operations Management and Business Statistics, College of Economics and Political Science, Sultan Qaboos University Muscat, Sultanate of Oman.
D. Anthony Miles
School of Business and Leadership, Our Lady of the Lake University, USA.
Margherita Mori
Department of Industrial and Information Engineering, and of Economics, University of L'Aquila, Via Giuseppe Mezzanotte, 67100 L'Aquila, Italy.
Jesús Salvador Vivanco Florido
University of Aguascalientes Mexico, Mexico.
David Cabral Olmos
University of Aguascalientes Mexico, Mexico.
Jolanta Maria Ciak
Department of Management and Finance, Institute of Finance, WSB University, Torun, Poland.
Borislav Kolarić
Faculty of management, Sremski Karlovci, Serbia.
Leposava Grubić Nešić
Faculty of Technical Sciences, Novi Sad, Serbia.
Slobodan Radojčić
Municipality of Irig, Irig, Serbia.
Ting-Kun Liu
Department of Finance, Chaoyang University of Technology, 168, Jifeng E. Rd., Wufeng District, Taichung, 41349, Taiwan, R.O.C.
Zohra Ghali-Zinoubi
Department of Business Administration, College of Administrative and Financial Sciences, Saudi Electronic University, KSA and Department of Marketing, Higher Institute of Management, University of Tunis, Tunisia.
C. Sandhya Rani
Adjunct Faculty, Work Integrated Learning Program Division, Birla Institute of Technology & Science, Pilani, Hyderabad Campus, Jawahar Nagar, Kapra Mandal Medchal District – 500078, Telegana State, India.
Zouhaier Hadhek
Higher Institut of Management (ISG) of Gabès, Tunisia.


This book covers all areas of economics and trade. The contributions by the authors include gender behavior, independent sample t-test, petty trading, accessing credit, financial institutions, SME’s, innovation, strategies, develop, consumer financial protection, reverse mortgages, wealth management, democracy index, autocracy, literacy rate, income, public services, efficient human resource management (HRM), internal audit, public sector, internal control, audit plan, plan and timetable of internal auditors’ work, emotional intelligence, healthcare industry, information technology, hedonic price index, mobile marketing, advertising SMSs, intrusiveness, consumer’s reactions, conditions of acceptance, privacy, behavioral control, emotional attraction, repetitive purchase, loyalty, mobile phone brands, political instability, investment, economic growth etc. This book contains various materials suitable for students, researchers and academicians in the field of economics and trade.


  • Chapter 1
    Analysis of Technology Gaps on Integrated Management of Major Pests of Jasmine (Jasminum sambac L.) of Tamil Nadu
    I. Merlin Kamala, I. Isaac Devanand
  • Chapter 2
    Access to Credit: Experiences of Petty Traders in Ghana
    Charles Adusei
  • Chapter 3
    Emergence of Mobile Marketing in Sub-Saharan Africa: Analysis of Consumers’ Behaviour towards Mobile SMSs
    Kuete Collins
  • Chapter 4
    Comparison between Democratic and Autocratic Countries
    M. Shafiqur Rahman
  • Chapter 5
    Reality Television and the Influence of Gender on Decision Behavior in Business Situations: A Study on Gender Influence on Decision Behavior in The Apprentice with Donald Trump
    D. Anthony Miles
  • Chapter 6
    Reverse Mortgages: Challenging the Trade-off between Financial and Real Assets
    Margherita Mori
  • Chapter 7
    The Innovation as Point of Growth of SME’S (Cross Cultural CHINA and MEXICO)
    Jesús Salvador Vivanco Florido, David Cabral Olmos
  • Chapter 8
    Internal Audit in Public Finance Sector Units in Poland - Research Results
    Jolanta Maria Ciak
  • Chapter 9
    The Relationship of the Organizational Structure and Application of Efficient Human Resource Management in a Serbian Public Services
    Borislav Kolarić, Leposava Grubić Nešić, Slobodan Radojčić
  • Chapter 10
    The Impact of Information Technology on Total Factor Productivity
    Ting-Kun Liu
  • Chapter 11
    Emotions Felt toward a Brand and Customer Loyalty: Study of Mobile Phone Brands
    Zohra Ghali-Zinoubi
  • Chapter 12
    The Influence of the Emotional Intelligence on Self Monitoring
    C. Sandhya Rani
  • Chapter 13
    Political Instability, Investment and Economic Growth
    Zouhaier Hadhek
Cover for Emerging Issues and Development in Economics and Trade Vol. 2

Details about the available publication format: Chapter 1

ISBN-13 (15)

Details about the available publication format: Chapter 2

ISBN-13 (15)

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